I'm a results-driven content marketing strategist who optimizes every stage of the user journey to drive growth. I collaborate across UX, brand, and sales teams to transform customer insights and analytics into compelling content experiences and messaging that convert customer interest into action, brand loyalty, and revenue
I'm a web content strategist and designer focused on using my skills to drive customer engagement, revenue, and retention through storytelling and data.
With 10 years of content strategy, writing, and design experience across enterprise SaaS companies like Red Hat, Cisco, and Prometheus Group, I transform customer insights into business outcomes through strategic storytelling and data. My expertise spans the full content lifecycle—from customer journey mapping and UX writing to SEO optimization and analytics—delivering measurable impact like 10% YoY growth in website visitors for Red Hat Summit and contributions to multi-million dollar revenue goals.
When creating or strategizing on digital content experiences, I focus on aligning with marketing team goals, design systems, and stakeholders—then construct content that drives action. This systems-thinking approach led me to represent UNC Chapel Hill at Map the System, a global competition where our team reached the semi-finals at Oxford (top 48 of 1,700 teams). Our research on teacher turnover reinforced what I already knew: solving complex problems requires building collaborative frameworks.
I'm now deepening this work through my Master's in Education Innovation, Technology, and Entrepreneurship at UNC Chapel Hill, with a focus on Computer Supported Collaborative Learning (CSCL)—exploring how digital tools facilitate human connection, productivity, and learning in ways that directly inform how I plan for and develop content. I thrive on cross-functional collaboration, bringing together stakeholders across product, sales, and marketing teams to create content that resonates with audiences and drives conversions.
Developing data-informed short and long-form content across multiple marketing channels to drive customer awareness, intention, acquisition, and retention.
Visualizing and building web page structures, informed by customer persona behaviors, to strengthen user experiences.
Analyzing web visitor data and turning it into actionable insights that shape content strategy, inform design decisions, and optimize digital asset performance.
Leading content strategy, writing, and web page development across multiple business units within B2B SaaS organizations.
Managing and developing hands-on programming for my internal content marketing team to drive learning and understanding in topic areas like artificial intelligence and marketing trends.
Collaborating with SMEs, project and account managers, and C-suite executives to align on customer product/brand awareness, acquisition, and retention.
View a selection of web content assets showcasing my writing and web strategy across multiple marketing channels.
Content strategy | Events
My role: Led content strategy, copy review, and metadata classification, supported copy drafting, & collaborated with UX on page flow.
Description: Developed content layout and structure for Red Hat Summit homepage visited by 1M+ users. Collaborated with UX, copywriting, and outside agencies to provide seamless user experience and drive event registration.
Web writing | Vertical
My role: Copywriting and project management of writing and review process.
Description: Collaborated with senior principal product managers in automotive vertical to draft, edit, review, and guide automotive hub page. Content includes partner reviewed stories by Volkswagen and Audi.
Web writing | HR
My role: Copywriting & copyediting of AI guidance on web page.
Description: Revised AI usage guidance for prospective Red Hat interviewees to provide clear instructions on do's and don't of AI use before and during job interviews.
Program development | Marketing
My role: Program lead and designer, project manager, and market researcher of AI labs project.
Description: Conceptualized, planned, and executed a hands-on, 4 hours AI lab for Red Hat's content marketing team to encourage increased AI tool usage across the team.
Technical writing | Marketing
My role: Technical copywriter, content strategist, consultant, and customer interviewer for technical case study.
Description: Drafted and published technical case study on Talen Energy's use of Enterprise Asset Management Software to improve work management processes across the organization.
Technical writing | Marketing
My role: Technical copywriter, content strategist, consultant, and customer interviewer for technical case study.
Description: Interviewed senior-level leadership to craft technical case study on Messer implementation of Prometheus Group's Web Scheduler tool.
Interested in learning more about my career experience, marketing expertise, or are just interested in connecting, reach out and let's chat over coffee.